Crafting Conscious Copy: A Guide for Small Business Owners
Picture this: a world where your words build trust, where your authenticity shines, and where your values resonate with your audience. Welcome to the realm of authentic and ethical copywriting—a powerful tool that not only tells your story but also invites customers to become a part of it.
Empathy in Marketing: Understanding and Meeting Customer Needs
Exciting news, ya’ll—”empathy” and “marketing” don’t have to feel like mutually-exclusive terms.
As a conscious copywriter, my bread and butter is marrying values with sales. So it today’s blog, we're diving into the power of empathy in marketing and how selling doesn’t have to feel sleazy.
Living Your Values: A Guide for Small Business Owners and Entrepreneurs
’m a big believer in bringing our personal values to the forefront in our businesses. When you match your actions with your beliefs, your business becomes more than just a job—rather, it becomes a living embodiment of what you want to see more of in the world.
This guide is here to help you live true to yourself, align your personal values with your business, and build something that reflects who you are.
Writing Your Values-Aligned About Page: a Step-by-Step Guide (PART THREE)
Welcome back! This is the third and final installment in writing a values-aligned about page for your business. Specifically, we’re diving into the power duo that wraps up your about page: offerings and calls to action.
In this blog post, we'll shine a light on these final elements, exploring why they're not just the conclusion but the launchpad for deeper engagement. So, without further ado, let’s figure out the best ways to invite your audience to take that pivotal next step in their journey with you!
Writing Your Values-Aligned About Page: a Step-by-Step Guide (PART TWO)
Welcome back to part TWO of this in-depth series—where we dive deep on writing an about page that speaks to your values! Today, we’re digging into two of the most vital parts of your about page: your differentiators and your personal story.
These two components don't just coexist; they intertwine, creating a narrative landscape where your distinct approach (differentiator) is inseparable from the personal journey (story) that brought you here.
Let's navigate this convergence together—crafting a cohesive narrative that authentically reflects both what makes you stand out and the genuine, human story that binds you to your audience.
Writing Your Values-Aligned About Page: a Step-by-Step Guide for Conscious Business Owners, Artists, Coaches, Therapists, and Visionaries (PART ONE)
Hello and WELCOME kindred spirits of the business world, to the heart of your online presence—the about page. It's not just a repository of facts or a chronicle of achievements; it's a narrative, a journey, a handshake extended across the digital realm. The goal is twofold: to ignite excitement in those who stumble upon your digital doorstep and to guide them seamlessly to where they belong.
Whether you're a solo entrepreneur, a passionate creator, or a purpose-driven business, these insights are tailored to help you leave a lasting imprint on the hearts and minds of your audience.
Give Your Website a Refresh: A Step-by-Step Guide to Boost Your Online Presence
Let’s be real, your website is often the first interaction potential clients have with your business. Keeping it fresh and engaging is crucial to make a lasting impression. In this website refresh guide, I'll walk you through actionable steps to refresh key elements of your website, ensuring it not only captures attention but also converts visitors into loyal customers.
Copywriting for Therapists: Your Guide to More Ethical Marketing
When it comes to copywriting for therapists, compassion and understanding are the building blocks of change, and the words you use play a crucial role in connecting with those looking for comfort and healing. As a conscious copywriter with a deep appreciation for the therapeutic journey, I'm honored to share insights tailored specifically for you. So let’s dive in—here’s six conscious copywriting tips for therapists and healers.
Crafting a Purposeful Brand Narrative: A Guide for Conscious Entrepreneurs
Your brand narrative is more than just words on a page; it's the beating heart of your business, the story that connects you with those who share your vision. As a conscious copywriter who's been around the storytelling block, I'm here to guide you through the art of crafting a purposeful brand narrative. Let's take it step by step, shall we?
Conscious Copywriting Tips for Coaches: 6 Ways to Improve Your Copy Today
In the world of coaching, empathy and understanding reign supreme. Your words hold the power to inspire, engage, and connect with the clients you’re dreaming of. So today, I’m sharing three actionable tips to elevate your copywriting and bring your unique voice to the forefront of your marketing journey.
How to Unleash the Heartbeat of Your Brand: The Power of Storytelling in Ethical Marketing
In a world inundated with information, stories have the power to cut through the noise and connect us on a deeper level. As conscious entrepreneurs, we have a unique opportunity to weave narratives that not only showcase our services and products but also resonate with the values that define us.
5 quick copy swaps for more ethical messaging in 2023
The whole point of copywriting is to connect with your readers, earn their trust, and effectively show them how your offer might genuinely benefit them.
So, how do you write copy that gets your readers’ attention, makes them feel seen and understood and interested in your offer… without all the slimy marketing tactics you see everywhere these days? It’s actually easier than you’d think—there are a few quick swaps you can make in your copy pretty quickly!
Instead of looking to your competitors for copy inspiration, try this.
Spending a lot of time reading what other people in your field are putting out there can start to feel like a one-sided rat race. You put your own twist on things, so why should your copy be anything close to cookie cutter?
3 questions to ask yourself for more heartfelt sales copy
If you’re a conscious business owner, there can be some tough feelings that come up around selling. Before you get into the nitty gritty of writing sales copy… let’s start with you. Take a few minutes to get grounded in your “why:” why do you do what you do? What lights you up about your work?
New FREE guide: 20 questions to clarify your brand voice so you can talk to your audience from the heart
This guide might be just the thing you need to dive deep into your brand voice and figure out how to connect with your people on a human-to-human level… without all the icky marketing tactics that make you want to take a hot shower.